IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Dummet (B): El viernes 20 de Febrero: actuaciones de los sindicatos
Collection: IESE (España)Ref.: DPO-208Published: Feb 24, 2011Format: PDFPages: 1Language: Spanish - Case
Dummet (D): La decisión final
Collection: IESE (España)Ref.: DPO-210Published: Feb 24, 2011Format: PDFPages: 2Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Dummet (C): Cierre patronal
Collection: IESE (España)Ref.: DPO-209Published: Feb 24, 2011Format: PDFPages: 1Language: Spanish - Case
Dummet (A): Problema en la fábrica
Collection: IESE (España)Ref.: DPO-207Published: Feb 24, 2011Format: PDFPages: 22Language: Spanish - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English