IESE (España)
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Brazil's Macroeconomic Rollercoaster: From Lula's Boom to Rousseff's Bust
Talamàs Vilardaga, Eduard; Drebes Santos, Henrique; Fraletti, AlexandreCase ECON-429-EEconomicsBrazil-an emerging economy of more than 200 million citizens---experienced an exceptional economic boom under Lula's presidency (2003-10), followed by an equally dramatic economic downfall during the subsequent Rousseff and Temer administrations (2011-18). This case focuses on Brazil's macroeconomic policy during this period.Starting at €8.20
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OpenAI and the Large Language Model Market
Samila, Sampsa; Berrone, PascualCase SM-1742-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €8.20
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacTeaching Note SMT-144-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €0.00
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La montaña rusa macroeconómica de Brasil: Del boom de Lula al fiasco de Rousseff
Talamàs Vilardaga, Eduard; Drebes Santos, Henrique; Fraletti, AlexandreCase ECON-429EconomicsBrasil, una economía emergente de más de 200 millones de ciudadanos, experimentó un auge económico excepcional bajo la presidencia de Lula (2003-10), seguido de una caída económica igualmente dramática durante las administraciones posteriores de Rousseff y Temer (2011-18). Este caso se centra en la política macroeconómica de Brasil durante este período.Starting at €8.20