IESE (España)
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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Creación de valor por reestructuración: Sealed Air Co.
Fernández, PabloCase F-747FinanceSealed Air Co. pagó a sus accionistas un dividendo especial de 40 dólares por acción en 1989. En el mes anterior al anuncio del dividendo especial, el precio de la acción había oscilado entre 44 y 46 dólares. El dividendo especial suponía un pago de 329,8 millones de dólares, que la empresa tomó prestados en su mayor parte. Después de pagar el dividendo, la empresa tuvo un valor contable de los recursos propios negativo de 160 millones de dólares...Starting at €8.20
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Mr. Smith Goes to Washington
Leggett, Brian O'ConnorCase DPO-70-ELeadership and People ManagementFrank Capra's Oscar-winning film Mr. Smith Goes to Washington, made over sixty-five years ago, is one of the great classics of the film world. Like all great classics, whether on screen or in print, it is the underlying theme that gives it its longevity. It is not the actors, the special effects, the music or even the story that makes it special. It is special because it raises an issue that bothers us all: It is about integrity in politics; it i...Starting at €8.20
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Ronald Reagan: A Story telling style: 40th President of the United States
Leggett, Brian O'ConnorCase DPO-127-ELeadership and People Management, MarketingFormer actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.Starting at €8.20
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Profile of a Negotiator: Lyndon Johnson: 36th President of the United States
Leggett, Brian O'ConnorCase DPO-128-ELeadership and People ManagementThe quote ¿Come now, and let us reason together¿ comes from Isaiah 1:18 and perhaps best sums up what we can describe as Lyndon B. Johnson¿s own very special interpersonal communication style. It was about negotiating or reasoning together. The ability to use the language of negotiation is of great benefit to everyone and, more especially, to those in business and politics. It is a set of skills and attitudes that differ from those needed by the ...Starting at €8.20
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Bonos la Bella Durmiente de Walt Disney Co. Emisión de Bonos a 100 años en julio de 1993
Fernández, PabloTechnical Note FN-352FinanceEn Julio de 1993 Walt Disney Company emitió bonos a 100 años por valor de 300 millones de dólares. El plazo tan largo de estos bonos provocó que en el ambiente financiero fuesen bautizados como los ?bonos de la bella durmiente?. La emisión inicial prevista era de 150 millones de dólares, pero la demanda fue tan grande que se dobló el tamaño de la emisión. El análisis de estos bonos se hace: 1º. Comparándolos con un bono de idéntico cupón a 30 año...Starting at €8.20