IESE (España)
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Getting to Grips With Take-Back Laws
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892-EService and Operations ManagementAs diverse environmental legislation is being formulated around the world, companies may find themselves in a ¿gray zone,¿ as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual pr...Starting at €8.20
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Starbucks Reinvention Strategy: Store Automation and Growth
Moscoso, Philip; Isaac Sastre Boquet; Lago, AlejandroCase OIT-13-EInformation Technologies, Service and Operations ManagementIn September 2022, Schultz presented Starbucks' new Reinvention strategy at the company's investor day in Seattle (U.S.). He claimed that the Reinvention strategy plan addressed the key issues the company faced, as follows: resolving the growing tensions with its U.S. workers, adjusting its value proposition to the shifts in consumer preferences, deploying more store automation, and reactivating its global expansion, primarily in China. During th...Starting at €8.20
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Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2023, Jesús María Ruíz de Arriaga, founder and CEO of Arriaga Asociados, was debating with Alejandro López Berraquero, the general manager, and Pedro López, the director of Transformation, about the digital transformation process that the law firm was undergoing. Specifically, Arriaga had just successfully tested an AI model that could read the text of the thousands of judicial notifications that arrived at the firm weekly, and it was time to ...Starting at €8.20
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No vaya a remolque de las nuevas leyes de reciclaje
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892Service and Operations ManagementLa legislación medioambiental que se está aprobando en todo el mundo es tan variada que las empresas podrían verse atrapadas en una zona gris poco definida. Adaptarse a la nueva legislación supone un gran reto, no exento de oportunidades, que las obligará a revisar sus operaciones para hacer cuatro cosas: formar una red, rediseñar sus productos, integrar una cadena de suministro inverso y adoptar nuevos modelos de negocio y tecnologías. Los au...Starting at €8.20
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La Inteligencia Artificial en Arriaga Asociados: ¿Una paralegal o socia del despacho?
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23Information Technologies, Innovation and Change, Service and Operations ManagementEn el año 2023, Jesús María Ruíz de Arriaga, fundador y CEO de Arriaga Asociados debatía con Alejandro López Berraquero, director general y Pedro López, director de Transformación, el proceso de transformación digital en el que estaba inmerso este despacho de abogados. En concreto, Arriaga acababa de probar con éxito un modelo de IA que podía leer el texto de las miles de notificaciones judiciales que llegaban semanalmente al despacho, y había ll...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20