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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Alessandro Mueller: How to Become an Entrepreneur by Making the Numbers Work
Ruman, Szczepan; Liechtenstein, HeinrichCase F-862-EEntrepreneurship, FinanceAlessandro leaned back in his chair. Through the windows of his home office in Aachen, Germany, he could already see the sunrise and he was not even close to making his buyout model work. Two days from now, on March 13, 2012, he had to deliver the model for this opportunity to his investors. But how could he get their desired IRR and at the same time maintain the stake he wanted to have in this investment? He put away a can of Coke that he was ab...Starting at €8.20