Ivey Business School (Canada)
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Privacy Issues and Monetizing Twitter
Deborah Compeau; Nicole R.D. Haggerty; Shady FraihaCase IVEY-9B11E002-EEntrepreneurship, Information Technologies, StrategyIt was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and pressures to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time that Twitter showed a real return on investment. The Trio had to decide on a business model that was competitive. There was a data-mining projec...Starting at €8.20
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Facebook, Inc.: The Initial Public Offering (A)
Deborah Compeau; Craig Dunbar; Michael R. King; Ken MarkCase IVEY-9B12N031-EFinanceIt was May 16, 2012, and the highly anticipated pricing of Facebook Inc.’s initial public offering (IPO) was underway. An analyst at CXTechnology Fund was preparing to speak to the lead underwriter about his final interest in the deal. The analyst had reviewed Facebook’s phenomenal growth, its profitable business model and the competitive landscape for the social networking industry. The IPO appeared to be oversubscribed with heavy interest from ...Starting at €8.20
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epost: Evolving an Online Business
Deborah Compeau; Jane GravillCase IVEY-9B07E001-EInformation TechnologiesThe chief executive officer (CEO) of epost is preparing for a meeting with his successor. Epost, a division of Canada Post, is in a transition and many decisions will need to be made by the successor. With the introduction of the Internet, people are using regular postal services less frequently. Epost was created to generate revenue and to provide customers the ease of paying bills electronically. In 2004, epost acquired its competitor, Webdoxs....Starting at €8.20
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity
Diane M. Phillips; Jason PhillipsCase IVEY-9B18A016-EEntrepreneurship, MarketingIn May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evol...Starting at €8.20
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Molson Canada: Social Media Marketing
Deborah Compeau; Israr QureshiCase IVEY-9B08A014-EMarketingThis case describes Molson’s experiment with social media for creating brand awareness. In November 2007, Molson, part of the Molson Coors Brewing Company, ended a social media promotion after facing criticism that it promoted binge drinking. Molson was faced with the difficulty of how quickly the contents of social media could spread to various audiences. The case encourages readers to ponder whether Molson’s action was the only option available...Starting at €8.20
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Waterloo Regional Police Services: The CIMS Project (B)
Jane Gravill; Deborah CompeauCase IVEY-9B07E008-EInformation TechnologiesThe chief of the Waterloo Regional Police Service was again faced with a crisis in the ongoing development of the CIMS project. It was early 2005 and he found himself again debating the future of this increasingly time-consuming and expensive project. Complicating matters now, however, was the fact that several of his partner organizations in CIMS wanted to go live with those portions of the software which had been delivered from the vendor. Thes...Starting at €5.74
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Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B07M049-EEntrepreneurship, StrategyThis case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White...Starting at €8.20
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eStore at Shell Canada Limited
Deborah Compeau; Barbara L. Marcolin; Roger Milley; Chad SaundersCase IVEY-9B06E020-EInformation TechnologiesThe commercial eProducts Manager at Shell Canada has to determine how to improve the adoption and utilization of their eCommerce channel. eStore had been developed for the fuel and lubricants market as a pilot test of how Shell might communicate with its customers electronically, thus reducing costs. While eStore had been in place for a year, and many customers had signed up, utilization was low. A consulting firm has made recommendations about t...Starting at €8.20
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IBM Canada Ltd.: Implementing Global Strategy
Deborah Compeau; Ken MarkCase IVEY-9B10E008-EInformation TechnologiesA senior manager at IBM Canada Ltd. is trying to determine how best to implement strategy developed at the global level. The Business Transformation Executive, Sales & Distribution, IBM Canada Ltd., is responsible for introducing, maintaining and retiring software programs to support IBM Canada's business needs. In October 2009, the senior manager is trying to assess if the customer relationship management (CRM) developed locally should continue ...Starting at €8.20
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Google in China (B)
Deborah Compeau; Yulin Fang; Majela YinCase IVEY-9B10E011-EInformation Technologies, StrategyThis case, a supplement to Google in China (A), details the search engine’s cyber attack from within China, as well as Google’s response.Starting at €5.74