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Protecting the WTO Ministerial Conference of 1999, Teaching Note
Leonard, Herman B.; Giles, DavidTeaching Note HBS-HKS566-EStrategyTeaching Note for HKS456 and HKS455.Starting at €0.00
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Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic
Giles, David; Howitt, ArnoldCase HBS-HKS680-EStrategyThe 2009 H1N1 influenza pandemic posed enormous challenges for state health departments across the U.S. This case focuses on the experience of Tennessee - which endured an intense resurgence of the disease in late summer and early fall 2009 - and explores, in particular, how state health officials, working with their partners from local government and the private sector, mobilized in advance of this second wave of the disease. An array of prepare...Starting at €8.20
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Moving People out of Danger (B): Special Needs Evacuations from Gulf Coast Hurricanes
Giles, David; Howitt, ArnoldCase HBS-HKS700-EStrategyIn late summer 2005, Hurricane Katrina - the worst natural disaster in U.S. history - wreaked havoc along the Gulf Coast, causing massive loss of life and property damage. (Just a few weeks later, Hurricane Rita would inflict even more suffering across much of the same area.) The evacuation of special needs individuals (e.g., the institutionalized, those with medical conditions, people without access to cars, etc.) from New Orleans was especially...Starting at €5.74
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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-816069-EEntrepreneurshipTeaching note for case 809059.Starting at €0.00
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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On the Frontlines of a Pandemic: Texas Responds to 2009 Novel H1N1 Influenza A
Giles, David; Howitt, ArnoldCase HBS-HKS678-EStrategyIn the spring of 2009, cases of a previously unidentified strain of influenza began appearing in Mexico and the southwestern U.S. Within just a few months, outbreaks of 2009 Novel H1N1 (commonly referred to as Swine Flu) were so widespread that the World Health Organization declared its first influenza pandemic in over forty years. This case focuses on how state health officials in Texas, which experienced some of the first cases of H1N1, organiz...Starting at €8.20
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On the Frontlines of a Pandemic: Texas Responds to 2009 Novel H1N1 Influenza A & Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic, Teaching Note
Giles, David; Howitt, ArnoldTeaching Note HBS-HKS679-EStrategyIn the spring of 2009, cases of a previously unidentified strain of influenza began appearing in Mexico and the southwestern U.S. Within just a few months, outbreaks of 2009 Novel H1N1 (commonly referred to as Swine Flu) were so widespread that the World Health Organization declared its first influenza pandemic in over forty years. This case focuses on how state health officials in Texas, which experienced some of the first cases of H1N1, organiz...Starting at €0.00
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The Deepwater Horizon Oil Spill: The Politics of Crisis Response (B)
Giles, David; Howitt, Arnold; Leonard, DutchCase HBS-HKS740-EEconomicsFollowing the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain the enormous amount of oil spreading across the Gulf of Mexico. Attracting intense public attention and, eventually, widespread criticism, the response adhered to the Oil Pollution Act of 1990, a federal law that the crisis would soon reveal was not well understood - or even accepted - by all r...Starting at €5.74