IESE (España)
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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Investing in Special Situations: SEACOR Marine Holdings
Badia, Marc; Serra, Claudia; Nance, ChristopherCase C-798-EAccounting and Control, FinanceMarc is a professional investor focused on special situations. He must decide whether to invest in Seacor Marine Holdings (SMHI), an offshore services company that was recently spun off from Seacor Holdings. Marc has compiled enough public information to perform a full fundamental analysis of the company. The case puts special emphasis in the understanding of the spin-off economics, the cyclical nature of the industry and the valuation of assets ...Starting at €8.20