IESE (España)
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Getting to Grips With Take-Back Laws
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892-EService and Operations ManagementAs diverse environmental legislation is being formulated around the world, companies may find themselves in a ¿gray zone,¿ as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual pr...Starting at €8.20
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No vaya a remolque de las nuevas leyes de reciclaje
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892Service and Operations ManagementLa legislación medioambiental que se está aprobando en todo el mundo es tan variada que las empresas podrían verse atrapadas en una zona gris poco definida. Adaptarse a la nueva legislación supone un gran reto, no exento de oportunidades, que las obligará a revisar sus operaciones para hacer cuatro cosas: formar una red, rediseñar sus productos, integrar una cadena de suministro inverso y adoptar nuevos modelos de negocio y tecnologías. Los au...Starting at €8.20
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Virgin's Pursuit: Sir Richard Branson's Dilemmas in Creating a Presence in Retail Financial Services
Bátiz-Lazo, Bernardo; Kase, KimioCase SM-1559-ECorporate GovernanceIn the forty years to 2010, Virgin Group's Sir Richard Branson (b. 1950) turned from a 'high school dropout' to a billionaire and global legend. The creation of over 300 business interests in parts as far afield as the UK, South Africa, Australia and the USA resulted from a unique management style. Branson and the Virgin brand often associate with music (such as records and music stores) and travel (airlines, trains and booked holidays) but betwe...Starting at €8.20