IESE (España)
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Google 2017
Valor Sabatier, JosepCase SI-197Information Technologies, Innovation and Change, Service and Operations ManagementAquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ...Starting at €8.20
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Diversey y la creación del 'Internet of Clean'
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202Information TechnologiesDiversey, un "proveedor global de soluciones de limpieza, saneamiento e higiene para empresas", ha implementado una nueva propuesta de valor en el marco de su transformación digital, pasando de un modelo de negocio pipeline a otro de plataforma basada en el conocimiento. Su viaje ha influido enormemente en el sector de la limpieza e higiene, que había quedado en gran medida al margen de la digitalización.Starting at €8.20
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Voltium, Inc.
del Potro, Eloy; Stein, Guido; Pin Arboledas, José Ramón; Vázquez- Dodero, Juan CarlosCase BE-173-EBusiness Ethics and Corporate Social ResponsibilityThe manager at Voltium,a European company that was installing electricity in various parts of an African country, pondered whether it was justifiable to yield to the extortion of a local public official of the Dambo region, just as the company was about to finalize the project for the electrification of the area. This case was recognized by the European Foundation for Management Development (EFMD) as the best publication in the 2012 Case Writing ...Starting at €8.20
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Deepwater Horizon: Spilling oil, money and trust
Vaccaro, Antonino; Machado, AnaCase BE-174-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, StrategyOn April 20, 2010, Deepwater Horizon¿a floating, semi-submersible, dynamically-positioned drilling unit¿exploded after a massive natural gas gusher from a natural reservoir located more than 13,000 feet under the sea floor. The explosion killed 11 people working on the platform and injured 17 others. After the explosion, an estimated 4.9 million barrels of oil spilled into the Gulf of Mexico over a period of 87 days, causing unprecedented damage ...Starting at €8.20
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Risk Management at Lehman Brothers, 2007-2008
Maedler, Markus; van Etten, ScottCase C-758-EAccounting and Control, Corporate GovernanceLehman Brothers' September 2008 bankruptcy was the largest in U.S. history, with worldwide repercussions that persist today. The case takes an uncommon approach: it assumes a general management perspective and provides a unique 360º description of the firm's internal risk management system (RMS), i.e., the formal structures and processes managers had designed and were using to manage risk. This description serves as a vehicle for providing stud...Starting at €8.20
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A New Model for the Pharmaceutical Industry: The Institute of OneWorld Health
Schoen, Oliver; Mair, JohannaCase DG-1480-EEntrepreneurship, Innovation and ChangeThis case introduces the Institute of OneWorld Health, a company dedicated to producing drugs for neglected diseases and the first non-profit pharmaceutical company in the world. Founded in 2000 by Dr. Victoria Hale, IOWH took expired and donated patent compounds and developed them through all the stages of clinical testing and approval into drugs to fight the world's most destructive diseases, usually occurring in Third World countries where per...Starting at €8.20
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Michael Eisner at Disney
Mitchell, Jordan; Miller, PaddyCase DPO-61-ECorporate Governance, Leadership and People ManagementThis case deals with a proven successful leader in entertainment (Michael Eisner) in a time of leadership crisis. At the time of this case, Eisner is managing an internal and external revolt. Students must unearth the key points of Eisner's leadership, including how he manages people, his communication ability, his propensity to risk taking and his track record in developing other leaders. In looking at Eisner's leadership, students will have t...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
Sieber, Sandra; Valor Sabatier, JosepCase SI-184-EKnowledge and CommunicationACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were already being used irregularly. Some salespeople openly reject the new technology, and very few a...Starting at €8.20