IESE (España)
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Creatividad medioambiental en Delco, Inc.
Otero L.; Dionis, LorenzoCase P-935Service and Operations ManagementAnte la nueva demanda legislativa y la sensibilidad ecológica de la sociedad, DELCO INC. desarrolla un plan con incentivos para propuestas de sus empleados.Starting at €8.20
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20