IESE (España)
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La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
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The Flower and the Volcano: How Eyajafjallajökull Disrupted Kenya's Flower Industry
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106-EService and Operations ManagementOn the morning of April 19, 2010, Mr. Eduard Ngugi, the manager of the Uraidi rose farm, was considering what to do with the roses that had filled the cold storage for the past 2 days. By this time, the roses, sitting in the cold storage room on the shore of Lake Naivasha, Kenya, should have found their way into the homes of western European customers. However, the explosive eruption in Iceland of the Eyjafjallajökull volcano on April 14 had grou...Starting at €8.20
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Chrysler Corporation 1994
Ballarín Fredes, Eduardo; Boudeguer, R. M.Case DG-1138-EStrategyIn 1991, Chyrsler was on the brink of bankrupcy but decided to keep spending on new models. Chrysler is in 1994 the industry½s lowest cost developer of cars and makes the highest profit per vehicle. Most of its success is due to the " minivan" and to the adoption of platform teams that gather experts in the different areas and make decisions from the design to the marketing of each new product. Chrysler has also been able to replace the carismati...Starting at €8.20