IESE (España)
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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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Lew Wasserman and the Motion Picture Industry
Gurses K.; Ferraro, FabrizioCase DG-1494-EEntrepreneurshipLew Wasserman achieved a position of immense power in the movie industry and in the political arena. Before him, old-time moguls like Louis B. Mayer and Jack Warner, had exerted enormous power within their particular domains, but none of them had been able to move outside of the confines of the motion picture industry. Wasserman became enormously powerful in the 1950s, as both an agent and a producer, moving beyond Hollywood to dominate the emerg...Starting at €8.20
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Los lazos que harán despegar su empresa
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533StrategyLas alianzas estratégicas son idóneas para fortalecer la posición en el mercado, ganar capacidades y recursos nuevos y crecer y expandirse en tiempos de crisis. Muchas grandes empresas lo saben y les sacan un gran partido. Pero en el caso de las pequeñas, sin tantos recursos, ¿cómo puede forjar y gestionar una cartera de alianzas de alto rendimiento? Conseguir la cartera de sus sueños y gestionarla bien no es tan inalcanzable como parece si actúa...Starting at €8.20