IESE (España)
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The Humane Society and SeaWorld: Orca Obstacle
Tara Ceranic; Marc LampeCase IVEY-9B17M145-EStrategyIn 2016, the respective heads of The Humane Society of the United States (HSUS) and SeaWorld Parks & Entertainment, Inc. (SeaWorld) were trying to reach a mutually beneficial resolution to their dispute over orca whale breeding. The HSUS opposed SeaWorld's practice of breeding captive orcas and each leader was facing challenges. SeaWorld was experiencing growing negative publicity and a decline in park attendance and revenues, while the HSUS was ...Starting at €8.20
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Farming Pharmaceuticals: Ventria Bioscience and the Controversy over Plant-made Medicines
Anne T. LawrenceCase IVEY-9B09M011-EEntrepreneurship, StrategyHow can a biotechnology start-up navigate a complex regulatory and stakeholder terrain to bring to market an innovative product with potentially significant public health benefits? This case focuses on the challenges facing Ventria Bioscience, a small biotechnology firm based in California. The company had developed an innovative technology for growing medical proteins useful in the treatment of childhood diarrhea in genetically modified rice. Th...Starting at €8.20
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Goodwill Industries of Greater Grand Rapids
W. Glenn Rowe; Tony FrancoliniCase IVEY-9B10M081-EEntrepreneurship, StrategyThe president and chief executive officer (CEO) of Goodwill Industries of Greater Grand Rapids Inc. (Goodwill) was analyzing a staff proposal to begin selling donated books online. Her initial response to the proposal had been to approve the idea without any reservation; however, some pointed questions raised during discussion at a recent board meeting caused her to revisit her support for the project. The CEO determined that to make a thoughtful...Starting at €8.20
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Masschallenge, Inc.: Launching a Non-profit Business Accelerator (A)
Gordon K. Adomdza; David T.A. WesleyCase IVEY-9B13M013-EEntrepreneurship, StrategyMassChallenge Inc. is a large non-profit startup accelerator that connects new ventures with other stakeholders within an established business ecosystem. For this new company to engage stakeholders in the numbers envisaged and create a crowd-sourced deal management system, the founders need to develop a model that brings in as many quality or attractive startups as possible. Instead of taking equity in participating ventures as traditional accele...Starting at €8.20
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Game CoLab: Can It Connect Indie Game Developers
Collin Sellman; T.S. RaghuCase IVEY-9B14M158-EEntrepreneurship, StrategyIn July 2014, nine months after they had developed a collaborative workplace for independent video game developers in Phoenix, Arizona, the two founders of the Game CoLab were discussing how to move the business forward. Using the Lean Startup method, they had designed their business model and opened a coworking space where they could also hold meetings, competitions and games showcases. However, they now face two challenges — declining membershi...Starting at €8.20
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EcoWash: A Business Opportunity Worth Pursuing
Atul TeckchandaniCase IVEY-9B15M079-EEntrepreneurship, StrategyEcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed bef...Starting at €8.20
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StartupValley: Platform Strategy in Equity Crowdfunding
Yanli Zhang; Ross Malaga; Enrique NunezCase IVEY-9B17M039-EEntrepreneurship, StrategyIn 2012, after the U.S. government passed the Jumpstart Our Business Startups (JOBS) Act, the founder of Hudson Integrated, a website development company, decided to launch StartupValley, an equity crowdfunding company focused on the Title III provisions of the JOBS Act. These provisions allowed companies to solicit equity investments directly from small investors by using an intermediary registered with the U.S. Securities and Exchange Commissio...Starting at €8.20
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Sunshine Fresh: Choosing a Business Location
Lawrence A. Plummer; Simon ParkerCase IVEY-9B17M073-EEntrepreneurship, StrategyIn July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartere...Starting at €8.20
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Steel String: To Bottle or Not to Bottle
Carri R. Tolmie; Thomas TiemannCase IVEY-9B18M010-EEntrepreneurship, StrategyBy July of 2016, the craft brewery Steel String had established a successful pub in downtown Carrboro, North Carolina, near the University of North Carolina at Chapel Hill campus. With an active craft-brewing scene, North Carolina had lots of people looking for good, local beer in bars, restaurants, and bottle shops. Therefore, it was not surprising that Steel String had faced fierce competition from other craft breweries in their first few years...Starting at €8.20
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Zero, Brammo and the Electric Motorcycle Industry
Stewart Thornhill; Sophie Fei ZhuCase IVEY-9B11M092-EEntrepreneurship, StrategyElectric motorcycles’ features of zero emissions, light weight, high efficiency, low energy costs, and almost no pollution contribute to the increasing popularity of and substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which, though positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Z...Starting at €8.20