IESE (España)
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Family Protocol (Portuguese Version, Brazil)
Gallo, Miguel Ángel; Ward, John L.Technical Note DGN-448-PBStrategyThe note includes three examples of protocol in family businesses, with explanations of the different types of relationships between managers, owners, and family members. It also includes a variety of ways of allocating power and property.Starting at €8.20
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Protocolo familiar
Gallo, Miguel Ángel; Ward, John L.Technical Note DGN-448StrategyLa nota incluye tres ejemplos de protocolo en empresas familiares, con diversos grados de explicitación en las relaciones entre directivos, propietarios y familiares. Asimismo, incluye varias formas de ver la asignación del poder y de la propiedad. Sugiere un índice de capítulos de un protocolo familiar.Starting at €8.20