IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Savannah Discovery Kenya: Doing Well to Do Good
Anvari, Nava Emilia; Cobián, Diego; Liechtenstein, HeinrichCase E-240-EEntrepreneurshipSavannah Discovery Kenya (SDK) is an ecotourism company that operates four camps in two of Kenya's wildlife conservancies. Their model is based on delivering top-notch safari experiences while leaving a positive footprint in the places where they operate. Through their long-term partnership with the Maasai people, Savannah Discovery seeks to bring together community empowerment and nature conservation. At the base of SDK's concept lies the fundam...Starting at €8.20
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Savannah Discovery Kenya - Teaching Note: Doing Well to Do Good
Anvari, Nava Emilia; Cobián, Diego; Liechtenstein, HeinrichTeaching Note ET-60-EEntrepreneurshipSavannah Discovery Kenya (SDK) is an ecotourism company that operates four camps in two of Kenya's wildlife conservancies. Their model is based on delivering top-notch safari experiences while leaving a positive footprint in the places where they operate. Through their long-term partnership with the Maasai people, Savannah Discovery seeks to bring together community empowerment and nature conservation. At the base of SDK's concept lies the funda...Starting at €0.00