IESE (España)
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Lecciones de crecimiento de los mercados emergentes
Thurik, RoyArticle ART-1818EconomicsLos directivos de empresas en países emergentes se encuentran en un periodo de transición. Ante la perspectiva de un menor crecimiento, las empresas pequeñas y jóvenes lideran el paso del modelo económico industrial al nuevo motor del crecimiento: la economía emprendedora. Visto que las diferencias en las tasas de crecimiento de los distintos países en vías de desarrollo están relacionadas con el ritmo al que apuestan por la energía emprendedora,...Starting at €8.20
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Embraer 1994: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1109-EService and Operations ManagementStarting at €8.20
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Embraer 2010: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1110-EService and Operations ManagementEn 1994 EMBRAER se encuentra ante una grave crisis financiera agravada por la situación del sector y de Brasil. La empresa, de capital público, es privatizada. El caso plantea la estrategia de turn-around a seguir. En Embraer 1994 permite discutir las opciones que se le abren a un fabricante de aviones en una economía emergente. En principio parecería que "este no es el tipo de producto a fabricar en Brasil". En principio solo respuestas poco con...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74
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Learn From Each Other on the Path to Growth
Thurik, RoyArticle ART-1818-EEconomicsThose who manage companies in developing countries find themselves in a time of transition. Faced with the prospect of declining growth, small and young firms are leading the way forward from the previous, managed economic model toward an important new driver of growth: the entrepreneurial economy. Given that differences in growth rates in developing countries are related to differences in the speed with which these countries embrace entrepreneur...Starting at €8.20