IESE (España)
-
FeelGood Pharmaceuticals
Esmanhoto L. G.; Pipkins S.; Pipkins L.; Baucells Alibés, ManelCase AD-293-EDecision Analysis, EconomicsUse of integer programming to take advantage of volume discounts of providers, while satisfying quality and volume contraints.Starting at €8.20
-
HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation
Antón, Miguel; Giné, Mireia; Eufinger, Christian; Sacchetto, StefanoCase F-996-EFinanceThe case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, i...Starting at €8.20