IESE (España)
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Almirall: Orientando el futuro de la empresa
Caldart, Adrian; Canals, JordiCase SM-1686StrategyEste caso permite discutir la posible venta del área de productos respiratorios y la decisión de reducir el número de áreas de negocio en las que opera la empresa farmacéutica Almirall, para concentrarse en el área de Dermatología. El caso ofrece información para discutir el posicionamiento de Almirall, sus recursos y capacidades, así como las diversas opciones estratégicas. Estas últimas pueden contemplarse desde la perspectiva del CEO, del Con...Starting at €8.20
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Almirall: Guiding the Future of the Company
Caldart, Adrian; Canals, JordiCase SM-1686-EStrategyThis case facilitates discussion of the possible sale of the respiratory products area and the decision to reduce the number of business areas in which the Almirall pharmaceutical company operates, in order for it to focus on the dermatology area. The case provides information for discussing Almirall's positioning, its resources and capabilities, as well as the various strategic options, which may be viewed from the perspective of the CEO, the Bo...Starting at €8.20
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Chrysler Corporation 1994
Ballarín Fredes, Eduardo; Boudeguer, R. M.Case DG-1138-EStrategyIn 1991, Chyrsler was on the brink of bankrupcy but decided to keep spending on new models. Chrysler is in 1994 the industry½s lowest cost developer of cars and makes the highest profit per vehicle. Most of its success is due to the " minivan" and to the adoption of platform teams that gather experts in the different areas and make decisions from the design to the marketing of each new product. Chrysler has also been able to replace the carismati...Starting at €8.20