IESE (España)
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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UW Health University Hospital
García-Castro, RobertoCase AD-378-EDecision AnalysisThe case focuses on UW Hospital's approach to improve the accuracy of breast cancer detection using machine learning. Researchers at the University of Wisconsin assembled a unique data set comprising 569 examples of breast cancer biopsies to train a classification model (e.g., logistic regression or classification tree) for breast cancer detection.Starting at €8.20