IESE (España)
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889Entrepreneurship, FinanceEn la primavera de 2012, Jordi Alves estaba enfrentando algunas decisiones difíciles. Un año antes, tras un proceso que había durado más de lo esperado, había logrado recaudar el primer fondo de búsqueda en España. Así, había dedicado un año entero a buscar una empresa para adquirirla y ahora tenía lo que parecían dos buenas adquisiciones sobre la mesa. La cuestión ahora era qué hacer. ¿Qué adquisición debía emprender? ¿Debía hacerlo? Además, no ...Starting at €5.74
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889-EEntrepreneurship, FinanceIn spring 2012, Jordi Alves was facing some tough decisions. A year earlier, after a process that had lasted longer than expected, he had successfully raised the first search fund in Spain. He had then dedicated a full year to searching for a company to acquire and he now had what seemed like two good acquisitions on his desk. The question now was how to proceed. Which acquisition should he commit to? Should he proceed at all? Moreover, he was un...Starting at €5.74
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Savannah Discovery Kenya: Doing Well to Do Good
Anvari, Nava Emilia; Cobián, Diego; Liechtenstein, HeinrichCase E-240-EEntrepreneurshipSavannah Discovery Kenya (SDK) is an ecotourism company that operates four camps in two of Kenya's wildlife conservancies. Their model is based on delivering top-notch safari experiences while leaving a positive footprint in the places where they operate. Through their long-term partnership with the Maasai people, Savannah Discovery seeks to bring together community empowerment and nature conservation. At the base of SDK's concept lies the fundam...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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QuickBars
Kolarova, Lenka; Liechtenstein, HeinrichCase F-911-EEntrepreneurship, FinanceIt was in September 2012 - one year after his graduation from IESE Business School - when Simon decided to move from the comfort of an employee's life to the unknown territory of entrepreneurship. A year and a half later, the venture had made a lot of progress on product development and acquired several customers. The company had also raised financing from its first angel investor, but the company's postfinancing development was very different fr...Starting at €8.20
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From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry
Valor Sabatier, Josep; Tatarinov, KatherineCase SI-201-EInformation Technologies, Innovation and Change, StrategyThis case describes the evolution of the home entertainment industry in the United States, focusing on its two main players in the period 2000-2017: Blockbuster and Netflix. It follows the growth and success of Blockbuster as the leader in the video rental segment, the challenge of Netflix with its mail-in option and Blockbuster's inability to respond. Finally, it closes with Netflix's transition from a physical DVD rental company to its current ...Starting at €8.20