IESE (España)
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Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCase DPO-784-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Starting at €8.20
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Strategies That Go the Distance in Africa
Ariño Martín, AfricaArticle ART-2671-EStrategyWhat do you need to know to expand your operations across the African continent? Quantitative data and statistical analyses are meaningless unless they go hand-in-hand with a deeper understanding and appreciation of the non-traditional factors that make growing a business there possible. This article shares the collective wisdom of African business leaders on the do's and don'ts of internationalizing in Africa, based on first-person interviews th...Starting at €8.20
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Estrategias de largo recorrido para crecer
Ariño Martín, AfricaArticle ART-2671Strategy¿Qué necesita saber para expandirse en el continente africano? Los datos cuantitativos y análisis estadísticos le servirán de poco si no entiende bien los factores atípicos que permiten consolidar un negocio allí. Este artículo comparte la sabiduría colectiva de líderes empresariales en África y recoge consejos y advertencias para la internacionalización en el continente. Se trata de una guía elaborada por la autora a partir de las entrevistas qu...Starting at €8.20