IESE (España)
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Wal-Mart's Value Creation
Krogh J.; Rahnema Alavi, AhmadCase F-769-EFinanceThis case focuses on the evaluation of Wal-Mart's outstanding growth and financial performance. The case describes the company's recent attempts to diversify into other businesses in order to maintain its remarkable growth and profitability. The case provides an excellent context for applying the Economic Added Value (EVA) model as a basis for measuring corporate financial performance. The case also explores the key benefits of EVA, and reviews t...Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74