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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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In the Line of Fire
Grousbeck, I. H; Prober, C. G.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH9-EDystonia is a disease that most of the Marvis family suffered from. Not only this, but mother Stephanie Marvis also was a single mother working hard to finance her four person family. Stephanie and her son David especially had symptoms of dystonia, which forced Stephanie to frequently take her son to the hospital. After much research, Stephanie found the Stanford Hospital’s Dr. Fields, who helped implant a device that would halt some of the dys...Starting at €8.20
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Two Interpersonal Challenges
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCase SGSB-ETH12-EThis case uses two important examples based at the Stanford Hospital. In the first, Joe Kelly is diagnosed with fast-growing lung cancer and must quickly go through a series of chemotherapy. Joe’s path includes discussions with his wife, son, and doctor about his prognosis and treatment. While Joe believes he is cured after the first round of chemotherapy, the doctor must communicate that the chance of relapse is high. In the second example, Ti...Starting at €8.20
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Two Miscellaneous Vignettes
Grousbeck, H. I.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH-14-EBusiness Ethics and Corporate Social ResponsibilityThis case uses two vignettes to illustrate ethical questions that may occur at hospitals. In the first, 89-year old widow Theresa Addison is faced with the challenge of finding a facility that will care for her 47 year old son on a long term basis. Her son had been born with cerebral palsy, and facilities had deemed his situation futile. In the second vignette, hospital staff missed a key indicator during a newborn’s first baby wellness check, re...Starting at €8.20
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Cutting Short a Long Goodbye
Grousbeck, H I; Prober C G; Tauber, AlexanderCase SGSB-ETH20-EDecision AnalysisBernie and Ruby Merwald live in Menlo Park, California during their retired ages when Bernie falls ill to dementia and Alzheimer’s. This causes him to have significantly complex medical problems that result in familial conflicts, violence and avoidance of the doctor’s orders. When Bernie has a heart attack on top of his failing health, siblings want to pull the plug, but their protective and isolating mother disagrees. Because of a California law...Starting at €8.20
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Clique Pens: The Writing Implements Division of U.S. Home, Teaching Note
Cespedes, Frank V.; Kindley, James T.Teaching Note HBS-914526-EMarketingTeaching Note for 914525.Starting at €0.00
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The Writing Implements Division of U.S. Home (Spanish version)
Cespedes, Frank V.; Kindley, James T.Case HBS-916S08MarketingThe Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a result of various discounts, allowances, and other off-invoice deals. She is now considering a move away from these discounts in favor of Market Development Funds (MDF), which would be ...Starting at €8.20
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Magellan Boatworks (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-918S03MarketingMagellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017. Important questions abound. Can Robinson's team increase sales even with a lower budget? Should the company reallocate its advertising and promotion budget? Should Robinson consider chan...Starting at €8.20