Default Category
-
Endeavor Kenya: Building an Entrepreneurial Ecosystem
Applegate, Lynda M.; Ghosh, Shikhar; Godwin, ChristianCase HBS-821038-EEntrepreneurshipIn 2016, Fiona Mungai became Endeavor Kenya's first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power of personal networks and connections in the development of the company and the creation of an entrepreneurial ecosystem in Kenya. As Endeavor Kenya reaches the end of its first fiv...Starting at €8.20
-
Twiga Foods: Revolutionizing African Retail (A)
Ghosh, Shikhar; Armerding, Pippa Tubman; Lawal, WaleCase HBS-821043-EEntrepreneurshipTwiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga's new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and services like insurance. Njonjo must also decide the ideal team and organizational structure for supporting Twiga's growth plans.Starting at €8.20
-
Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters
Eisenmann, Thomas R.; Ghosh, Shikhar; Sebenius, James K.Case HBS-812102-EEntrepreneurshipCase provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig'...Starting at €8.20
-
Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig
Eisenmann, Thomas R.; Ghosh, Shikhar; Sebenius, James K.Case HBS-812103-EEntrepreneurshipCase provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's ...Starting at €8.20
-
Anthology: Pivoting the Business Model
Ghosh, Shikhar; Payton, ChristopherCase HBS-817066-EEntrepreneurshipIn July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channel...Starting at €8.20
-
Anthology: Pivoting the Business Model, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaTeaching Note HBS-820061-EEntrepreneurshipTeaching note to case 817066Starting at €0.00
-
The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem
Ghosh, Shikhar; Applegate, Lynda M.; Ghosh, Rhea; Kumar, AmarCase HBS-811053-EDiscussion of new model of Social Enterprise that applies the venture capital model to social enterprise.Starting at €8.20
-
Twiga Foods: Revolutionizing African Retail (B)
Ghosh, Shikhar; Armerding, Pippa Tubman; Lawal, WaleCase HBS-821044-EEntrepreneurshipStarting at €5.74
-
FanMode: Launching a Global Sports Venture
Ghosh, Shikhar; Kerr, William R.; Brownell, AlexisCase HBS-813190-EEntrepreneurshipNeven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders face the questions of where to locate their headquarters and how to structure their company, and the legal issues surrounding these decisions, including intellectual property regulat...Starting at €8.20
-
Yabbly (A)
Ghosh, Shikhar; Payton, ChristopherCase HBS-816030-EEntrepreneurshipIn November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question and answer application for shopping decisions, had benefited from a strong showing at the SXSW Accelerator competition and had a dedicated and engaged user base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additi...Starting at €8.20