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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot
Michael Goldman; Grishma Shah; Nola Agha; Frances EsguerraCase IVEY-9B20A076-EMarketingIn April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to beStarting at €8.20
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The F.B. Heron Foundation: 100 Percent for Mission - And Beyond
Ewald, Charles; Krauel Patel, Heidi; Foroughi, JaclynCase SGSB-SI140-EInnovation and ChangeIn late March 2017, Clara Miller, director and president of the F.B. Heron Foundation (“Heron”), a philanthropic institution focused on helping people help themselves out of poverty, sat down to put the finishing touches on her President’s Letter. In previous years, the letter included Miller’s lucid thoughts regarding major changes within the organization and advocated for movement toward a “philanthropic world”—a world in which “all sectors—pu...Starting at €8.20
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Forestry and Timberland: Impact Investment Analysis
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SI156-EInnovation and ChangeMuch like the famous philosophical thought experiment, impact investing raises questions about perception, observation, and reality. What is our sense that an investment results in social, environmental, and financial return? What changes can we observe taking place? What is the state of the situation as it exists (perhaps by measurement)? This case study applies this framework to our analysis of the social, environmental, and financial impact of...Starting at €8.20
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Nuveen and the Seychelles Blue Bond: Analayzing a Public Fixed Income Impact Investment
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SI163-EInnovation and ChangeIn 2016, Stephen M. Liberatore, CFA, lead portfolio manager for and head of Nuveen’s impact fixed income strategies, received a phone call from the World Bank. The call was not unusual; in fact, Nuveen had collaborated with the World Bank in the past as lead investor on a new type of Green Bond for the World Bank’s private sector arm, the International Finance Corporation (IFC). While Green Bonds had been in existence for nearly a decade, the IFC...Starting at €8.20
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General De La Rey and the Blue Bulls
Michael GoldmanCase IVEY-9B08A010-EMarketing, StrategyThe Blue Bulls rugby team enjoyed a fanatical fan base and had been performing well in local and international competitions recently. As a leading South African rugby franchise, the Blue Bulls faced a social and political environment that emphasized racial transformation. An up-and-coming Afrikaans musician had become best-seller with his De La Rey song, which was about a Boer soldier who calls on General De La Rey to lead the Afrikaner people to...Starting at €8.20
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Growing the Mamas & Papas Brand
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B11A044-EEntrepreneurship, Marketing, StrategyNawaal Motlekar is the managing director of Kwenta Media and founding editor of Mamas & Papas, a recently launched parenting magazine in South Africa. From her early entrepreneurial experiences, Motlekar developed a personal and professional interest in parenting magazines. As a Black South African woman married to an Indian man in an increasingly multi-racial and multi-cultural society, Motlekar recognized a gap for a parenting magazine that wou...Starting at €8.20
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MiracleFeet (B): Data for Impact
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SM135B-EStrategyIn January 2021, Chesca Colloredo-Mansfeld (MBA ’92), cofounder and executive director of MiracleFeet, a nonprofit dedicated to eradicating untreated clubfoot for good, found herself at yet another crossroad. In just over a decade, the organization, which partnered with local clinics to provide low-cost, nonsurgical solutions to one of the world’s leading causes of disability, had treated just over 50,000 children in 29 countries, nailing nearly ...Starting at €5.74
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REDF Impact Investing Fund (RIIF): Alternative Risk Ratings
Foroughi, Jaclyn; McNichols, MaureenCase SGSB-SI157-EInnovation and ChangeIn February 2022, nearly three years after the launch of the REDF Impact Investing Fund (RIIF), a 501(c)(3) debt fund providing financing and capacity building to grow social enterprises employing individuals overcoming barriers to work, CEO Carrie McKellogg was both humbled and hopeful. Much had been learned in her time at the helm of RIIF, both within the portfolio and in relation to the employment social enterprise (ESE) sector as a whole. Spe...Starting at €8.20