IESE (España)
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCase DPO-109-ELeadership and People ManagementAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Starting at €8.20
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCase DPO-136-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Starting at €8.20
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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Fusplas Inc.: Appointing a New CEO (A)
Roig, Barto; Melé, DomènecCase BE-163-EBusiness Ethics and Corporate Social ResponsibilityWhen the company's CEO and main shareholder dies unexpectedly, a successor has to be chosen. The CEO's widow, who inherits her husband's shares, plays a leading role in the decision. However, she is unfamiliar with the business and does not know who to choose. The case outlines the personality and behavior of various company managers and directors who are candidates for the post.Starting at €8.20
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Fusplas Inc.: eligiendo un nuevo presidente ejecutivo (A)
Roig, Barto; Melé, DomènecCase BE-163Business Ethics and Corporate Social ResponsibilityAnte el repentino fallecimiento del consejero delegado y principal accionista de la empresa, se plantea la necesidad de elegir un sucesor. La viuda del consejero delegado, como heredera de sus acciones, tiene un papel primordial en la decisión a tomar. Sin embargo, sabe muy poco de negocios y tiene dudas sobre a quién elegir. El caso presenta la personalidad y comportamiento de varios directivos y consejeros de la empresa que son potenciales cand...Starting at €8.20
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Mr. Smith Goes to Washington
Leggett, Brian O'ConnorCase DPO-70-ELeadership and People ManagementFrank Capra's Oscar-winning film Mr. Smith Goes to Washington, made over sixty-five years ago, is one of the great classics of the film world. Like all great classics, whether on screen or in print, it is the underlying theme that gives it its longevity. It is not the actors, the special effects, the music or even the story that makes it special. It is special because it raises an issue that bothers us all: It is about integrity in politics; it i...Starting at €8.20
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The Tower
Roig, BartoCase DG-948StrategySe describe una situación crítica que se presenta en una empresa por el fallecimiento repentino del presidente ejecutivo un viernes a mediodía. La Junta de Accionistas (Consejeros en su mayoría) debe nombrar un nuevo presidente antes del lunes para respaldar la cotización de las acciones en bolsa. Los candidatos tienen distintas bases de poder, no siempre ortodoxas. Se trata de analizar las posibles alternativas y de hacer una evaluación ética y ...Starting at €8.20
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Ronald Reagan: A Story telling style: 40th President of the United States
Leggett, Brian O'ConnorCase DPO-127-ELeadership and People Management, MarketingFormer actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.Starting at €8.20
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Profile of a Negotiator: Lyndon Johnson: 36th President of the United States
Leggett, Brian O'ConnorCase DPO-128-ELeadership and People ManagementThe quote ¿Come now, and let us reason together¿ comes from Isaiah 1:18 and perhaps best sums up what we can describe as Lyndon B. Johnson¿s own very special interpersonal communication style. It was about negotiating or reasoning together. The ability to use the language of negotiation is of great benefit to everyone and, more especially, to those in business and politics. It is a set of skills and attitudes that differ from those needed by the ...Starting at €8.20