IESE (España)
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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Anderson Bicycle Company
Littell A.; Baucells Alibés, ManelCase AD-316-EService and Operations ManagementAnderson manufactured two specialized models of bicycles in a single plant. Manufacturing operations were grouped into four departments: frame stamping; drivetrain assembly; Alpha model assembly; and Delta model assembly. The two models use these resources with different intensities, and they have different contribution margins. The objective is to use linear programming to calculate the production plan that maximizes profits.Starting at €8.20