IESE (España)
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Lara Castro (B)
García, Pilar; Cardona Soriano, PabloCase DPO-23Leadership and People ManagementLara Castro, joven directiva de una empresa de telecomunicaciones, comienza un proceso de «coaching» con el fin de mejorar sus competencias directivas. El caso muestra el plan de mejora diseñado conjuntamente por Lara y su «coach», y los avatares que rodean su puesta en marcha.Starting at €5.74
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Cofil, S.A. (C)
Cardona Soriano, Pablo; Chinchilla, NuriaCase FH-640Leadership and People ManagementEl Director General de Cofil, S.A. se ve desbordado por sus actividades directivas y contrata a un consultor externo para ayudarle a aliviar su carga de trabajo.Starting at €5.74
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Buena Visión España (A)
Cardona Soriano, PabloCase FH-686-ELeadership and People ManagementThis case examines the process of organizational and cultural change undertaken at Buena Visión, a subsidiary of the Alda Gehring Corporation, which manufactured and sold optical healthcare products. The aim of the reforms, which fell within a program undertaken by Alda Gehring called Vision 2000, was to optimize business processes and reduce response times to changes in the environment by decentralizing management and promoting a style of manage...Starting at €8.20
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Inyecsa
Cardona Soriano, PabloCase FH-635-ELeadership and People ManagementA new factory manager is required to substantially and rapidly improve productivity and quality. To improve one of the sections that has been most reluctant to accept any changes, he promotes a shopfloor worker to the rank of team leader. The new team leader enforces the plant manager's guidlines very strictly. Following a confrontation between the team leader and a subordinate, the workers write a letter to the works committee demanding that the...Starting at €8.20
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Lara Castro (B)
García, Pilar; Cardona Soriano, PabloCase DPO-23-ELeadership and People ManagementLara Castro, a young manager at a telecommunications company, began a coaching process hoping to improve her managerial skills. The case details the improvement plan developed jointly by Lara and her coach and the vicissitudes surrounding its implementation.Starting at €5.74
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Lara Castro (A): A Coaching Process
García, Pilar; Cardona Soriano, PabloCase DPO-22-ELeadership and People ManagementThe case illustrates the professional and personal development process of a young manager with excellent technical training but little background in people management.Starting at €8.20
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La Masia, a School of Talent
Lleó, Borja; Cardona Soriano, PabloCase DPO-216-ELeadership and People ManagementFrom the moment the young hopefuls of FC Barcelona's youth program set foot in La Masia, a team of professionals oversees their all-round education on a day-to-day basis. The Barça model takes three key aspects - physical-sporting, intellectual, and moral - into account in order to turn the 10 or 11-year-olds who come to Barça's soccer academy into excellent footballers and excellent human beings. In barely 30 years, La Masia has become the world...Starting at €8.20