IESE (España)
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Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCase E-60EntrepreneurshipEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Starting at €8.20
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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
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The African Safari: Managing a Team in Crisis (A)
Mayank Dayal; Raes, AnneloesCase DPO-763-ELeadership and People ManagementProject leader Nimesh Kumar is facing a tough decision after his expat software development team is robbed from all their equipment. Should he abandon the project and return home to avoid the ongoing security threat, or stay in Kenya to finish the project and help their client and Kenya´s agricultural sector? Team members are divided into two groups, one group comprised of experienced team members aged in their late 30s and 40s who want to return...Starting at €8.20
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The African Safari: Managing a Team in Crisis (B)
Mayank Dayal; Raes, AnneloesCase DPO-764-ELeadership and People ManagementProject leader Nimesh Kumar is facing a tough decision after his expat software development team is robbed from all their equipment. Should he abandon the project and return home to avoid the ongoing security threat, or stay in Kenya to finish the project and help their client and Kenya´s agricultural sector? Team members are divided into two groups, one group comprised of experienced team members aged in their late 30s and 40s who want to return...Starting at €5.74