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Grand River University Water Buffalos: Activity-Based Costing of University Sports
Kun Huo; Ian BurtCase IVEY-9B18B022-EAccounting and ControlOn April 30, 2018, the athletic director of Grand River University was drafting a plan for his department to be reviewed by the school’s board of trustees. Grand River University was a small university supporting several varsity sports teams that competed regionally and nationally. The men’s hockey, men’s basketball, and women’s basketball programs had struggled in recent years. In fact, the women’s hockey program had been cut several years earli...Starting at €8.20
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Intangible Asset Valuation at Liberty Media and Formula One
Kun Huo; Andre SanchezCase IVEY-W31821-EAccounting and Control, FinanceA business school student was preparing for a stock pitch competition. He had developed an interest in stock held by investor Warren Buffet in Liberty Media Corp.’s Series C Liberty Formula One common shares. His research revealed that a substantial part of Formula One’s valuation was accounted for as intangible assets and comprised, in particular, what was known as the 100-year agreement with the Fédération Internationale de l’Automobile, the sp...Starting at €8.20
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First Financial Group: Designing Short-Term Employee Incentive Programs
Kun Huo; Jenny JiangCase IVEY-9B20B011-EAccounting and ControlIn 2019, the director of strategy at US-based First Financial Group (FFG) needed to decide which alternative incentive program the mid-sized bank should use to replace its current short-term incentive plan (STIP) for branch employees. The scorecard-drivenStarting at €8.20
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Artea (D): Discrimination through Algorithmic Bias in Targeting
Ascarza, Eva; Israeli, AyeletCase HBS-521043-EMarketingThis collection of exercises aims to teach students about 1) Targeting Policies; and 2) Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B), (C), (D) Introduce algorithmic bias. The exercises are designed such that the issues of algorithmic bias and discrimination would emerge inductively, "surprising" the students in the act of recommending a strategy that,...Starting at €5.74
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Amazon Shopper Panel: Paying Customers for Their Data
Ascarza, Eva; Israeli, AyeletCase HBS-521058-EMarketingThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...Starting at €8.20
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NIO Inc.: Currents of Revenue - Teaching Note
Kun Huo; Chery MaTeaching Note IVEY-W27677-EAccounting and Control, StrategyTeaching note for product W27676.Starting at €0.00
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Artea: Designing Targeting Strategies
Ascarza, Eva; Israeli, AyeletCase HBS-521021-EMarketingThis collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmStarting at €8.20
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Artea (B): Including Customer-level Demographic Data
Ascarza, Eva; Israeli, AyeletCase HBS-521022-EMarketingThis collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmStarting at €5.74
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Artea (C): Potential Discrimination through Algorithmic Targeting
Ascarza, Eva; Israeli, AyeletCase HBS-521037-EMarketingThis collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmStarting at €5.74