IESE (España)
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The Clinton Economic Program
Canals, JordiCase ASE-297-EEconomicsThis case sets the ground for a discussion of the main problems of the US economy in the 1990s and the new economic plan designed by President Clinton.Starting at €8.20
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El programa económico de Clinton
Canals, JordiCase ASE-297EconomicsEste caso prepara el terreno para una discusión de los principales problemas de la economía de Estados Unidos en los años noventa y el nuevo plan económico diseñado por el presidente Clinton.Starting at €8.20
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La reducción de impuestos del presidente Kennedy
Canals, JordiCase ASE-208EconomicsEl caso permite discutir la efectividad de la política fiscal para estimular la actividad económica. [Es una versión abreviada y modificada del caso The Tax Cut of 1964 (ASE-24)].Starting at €8.20
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Picard GmbH & Co. KG
Serrano, Alejandro; Sachon, MarcCase P-1193-EService and Operations ManagementThe largest bearing distributor in Europe for spare parts serves their orders in less than 24 hours from a small location, Bochum, in Germany to 95% of its customers, located as far away as the United States. In its value proposition, a clear transition from "sale of products" to "offer of services" is observed, since there are several unique services offered to its customers; among them, speed and assortment (45,000 SKUs and 50 million euros of ...Starting at €8.20
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Glaxo: The acquisition of Wellcome
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-386-EEconomicsThis case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioni...Starting at €8.20
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Picard GmbH & Co. KG
Serrano, Alejandro; Sachon, MarcCase P-1193Service and Operations ManagementEl mayor distribuidor europeo de repuestos de rodamientos sirve los pedidos del 95% de sus clientes, situados en países tan lejanos como Estados Unidos, en menos de 24 horas desde Bochum (Alemania). En su propuesta de valor se observa una clara transición de la "venta de productos" a la "oferta de servicios". No en balde ofrece servicios únicos a sus clientes, además de rapidez y surtido (45.000 referencias y un inventario de 50 millones de euros...Starting at €8.20