IESE (España)
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Oakberry: The Gracia Store Decision
Soler, Edi; Eduardo Bork AlvoCase ASN-90-EDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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Split One (A)
Riverola, Josep; Zschiesche A.Case P-989-EService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
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Split One (A)
Riverola, Josep; Zschiesche A.Case P-989Service and Operations ManagementLa agencia de marketing relacional Split One se enfrenta a un fuerte aumento de la carga de trabajo debido a la consolidación de la cartera de clientes. Después de analizar la situación Osu, uno de los socios fundadores, pensó que, aumentando la plantilla, podría solucionar los problemas por lo menos a corto plazo. Pero también se preguntaba si ésto ocultaría problemas de organización interna o deficiencias comerciales de mayor índole.Starting at €8.20
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Split One (A) (Portuguese Version, Brazil)
Riverola, Josep; Zschiesche A.Case P-989-PBService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
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Split One (A) (Portuguese Version, Portugal)
Riverola, Josep; Zschiesche A.Case P-989-PPService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCase ASN-90-PBDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20