IESE (España)
- Case
Morgan Stanley, 2005
Collection: IESE (España)Ref.: F-805-EPublished: Jan 24, 2007Format: PDFPages: 20Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
The Spanish economy and the 1999 tax reform
Collection: IESE (España)Ref.: ASE-393-EPublished: Mar 1, 1999Format: PDFPages: 20Language: English - Case
GAM
Collection: IESE (España)Ref.: F-817-EPublished: Sep 2, 2008Format: PDFPages: 18Language: English - Case
Morgan Stanley, 2005
Collection: IESE (España)Ref.: F-805Published: Jun 3, 2009Format: PDFPages: 23Language: Spanish - Case
Citigroup
Collection: IESE (España)Ref.: F-835Published: Jan 20, 2009Format: PDFPages: 16Language: Spanish - Case
Grupo Santander: medidas de blindaje
Collection: IESE (España)Ref.: F-784Published: Dec 10, 2004Format: PDFPages: 15Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English