IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Salomon Brothers (B)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-150-EBusiness Ethics and Corporate Social ResponsibilityPaul Mozer informs his supervisor, John Meriwether, about the US Treasury's letter to Mercury Asset Management, and the events that precipitated it. The decision is now Meriwether's. Should he in turn bring the problem to his superiors and the legal compliance department, a path that might result in Mozer's dismissal, harsh penalties for the firm and the loss of his traders' confidence? Or, given the SEC's stated intention of dropping the matter...Starting at €5.74
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Salomon Brothers (C)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-151-EBusiness Ethics and Corporate Social ResponsibilityJohn Meriwether reports Mozer's actions to Salomon's President, Thomas Strauss, chief legal compliance officer, Donald Feuerstein, and CEO, John Gutfreund. On Feuerstein's recommendation, a decision is made to report the incident to the federal authorities. But, who will report the incident, how and to whom, the Federal Reserve Board or the more hostile Treasury Department? No plan for implementation of the decision is formulated.Starting at €5.74
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Salomon Brothers (A)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-146-EBusiness Ethics and Corporate Social ResponsibilityThis case involves the personal decision of Wall Street government bond trader, Paul Mozer, whether or not to report a gray-area transaction he has made to his superior, John Meriwether. The stakes are very high, but the indiscretion is murky and the chances of the firm's being sanctioned for it are virtually nil.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Salomon Brothers (D)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Case TD-152-EBusiness Ethics and Corporate Social ResponsibilityNothing has been done when the financial press reports of fishy activity in the May 22nd Treasury auction. Salomon orders an internal audit and uncovers Mozer's wrongdoing in the December 27th, February 7th, February 21st, April 25th and May 22nd auctions. The bottom drops out for all the key players from Mozer to Gutfreund and for the firm.Starting at €5.74