IESE (España)
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A Sacred Spirits Dilemma (B)
Delonca, Elodie; Brion, SebastienCase DPO-400-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne was appointed project manager of a new mining project in Central Africa. While potentially representing a 5% increase of the country¿s GDP and presenting promising benefits, it turned out that some of the production areas were worshipping places where local communities conducted sacred ceremonies to honor their sacred spirits. This topic ended up being the largest project bottlene...Starting at €5.74
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20
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A Sacred Spirits Dilemma (A)
Delonca, Elodie; Brion, SebastienCase DPO-399-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne Ormière was appointed project manager of a new mining project in the republic of French Equatorial Africa. While the project represented a potential 5% increase in the country's GDP and the benefits looked promising, it turned out that some of the proposed production areas were places of worship where local people conducted ceremonies to honor the "sacred" spirits of their ancesto...Starting at €8.20