IESE (España)
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20
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Sakhizwe Con Roux Construction: Building the Nation (1965-2004)
Black, T.; Miller, PaddyCase DPO-72-ELeadership and People ManagementAfter thirty-nine years in business Con Roux Construction (CRC) finally collapsed in 2004. Over a period of a dozen years this company had been tracked through a series of IESE case studies. The period covered was the first decade of the transition from the white rule apartheid years to the black rule ANC government. For a medium sized family owned business the decade proved to be particularly difficult. This particular case deals with the final ...Starting at €8.20