IESE (España)
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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
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A Sacred Spirits Dilemma (B)
Delonca, Elodie; Brion, SebastienCase DPO-400-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne was appointed project manager of a new mining project in Central Africa. While potentially representing a 5% increase of the country¿s GDP and presenting promising benefits, it turned out that some of the production areas were worshipping places where local communities conducted sacred ceremonies to honor their sacred spirits. This topic ended up being the largest project bottlene...Starting at €5.74
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Cinco pilares para hacer negocios en África
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670Economics, Service and Operations Management, StrategyÁfrica está cada vez más en el punto de mira de las empresas. Es la nueva frontera de los negocios, pero, como ocurre con otras regiones emergentes, los no iniciados necesitan un mapa. Este artículo presenta los cinco pilares de la actividad empresarial en el contexto africano. Tras detenerse en las principales tendencias macroeconómicas, los autores ofrecen una hoja de ruta para la entrada en los mercados del continente. La propuesta es fruto de...Starting at €8.20
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A Sacred Spirits Dilemma (A)
Delonca, Elodie; Brion, SebastienCase DPO-399-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne Ormière was appointed project manager of a new mining project in the republic of French Equatorial Africa. While the project represented a potential 5% increase in the country's GDP and the benefits looked promising, it turned out that some of the proposed production areas were places of worship where local people conducted ceremonies to honor the "sacred" spirits of their ancesto...Starting at €8.20