IESE (España)
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Bassegoda Textil, S.A. (A)
Iniesta, Francisco; Gómez J. B.Case M-889MarketingDescribe los problemas de una fuerza de ventas tradicional en el sector textil.Starting at €8.20
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Executive Education Teams at IESE
Huebra, I.; Baucells Alibés, Manel; Gómez J. B.Case AD-257-EDecision Analysis, EconomicsThe case describes the process of preparing an executive education program. One of the key tasks is to form 7 teams of 8 to 9 participants each. The case provides several criteria to keep in mind, along with some hints on how to build an optimization model.Starting at €8.20
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Teresa Perales
Alvarez de Mon, Santiago; San Martín, Álvaro; García-Lombardía, PilarCase DPO-768-ELeadership and People ManagementThe case presents the dilemma faced by a Paralympic swimming champion when she must make important life decisions. The context, established though a series of interviews with the protagonist, provides an insight into the nuances and considerations affecting these decisions and the key role played by the athlete's extraordinary proactivity, effort capacity and courage, which serve as essential tools, enabling her to define and achieve her personal...Starting at €8.20
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Teresa Perales
Alvarez de Mon, Santiago; San Martín, Álvaro; García-Lombardía, PilarCase DPO-768Leadership and People ManagementEl caso presenta el dilema al que se enfrente una campeona paralímpica de natación a la hora de tomar importantes decisiones vitales. El contexto desarrollado a partir de sucesivas entrevistas con la protagonista permiten descubrir los matices y criterios de estas decisiones así como las claves de la extraordinaria proactividad y capacidad de esfuerzo y valentía como herramientas vitales para definir y alcanzar el propósito personal.Starting at €8.20