IESE (España)
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Road Law (B): El socio Manuel Binio
Stein, Guido; Mehta, Kandarp; Barrachina, AlbertoCase NEG-19Leadership and People Management, StrategyTres socios - dos profesionales y uno estrictamente financiero - deciden crear una sociedad-despacho ?ROADLAW? enfocada en un formato boutique sectorial, con dos áreas de negocio: industria farmacéutica y reestructuraciones. Si bien al principio todo parecía augurar un buen futuro al proyecto, y se preparó un borrador de acuerdo de socios, este nunca llegó a formalizarse, y cuando surgieron los problemas entre los dos socios profesionales, la si...Starting at €5.74
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Road Law (A): El socio Santiago Jover
Stein, Guido; Mehta, Kandarp; Barrachina, AlbertoCase NEG-18Leadership and People Management, StrategyTres socios ?dos profesionales y uno estrictamente financiero? deciden crear una sociedad-despacho ?ROADLAW? enfocada en un formato boutique sectorial, con dos áreas de negocio: industria farmacéutica y reestructuraciones. Si bien al principio todo parecía augurar un buen futuro al proyecto, y se preparó un borrador de acuerdo de socios, este nunca llegó a formalizarse, y cuando surgieron los problemas entre los dos socios profesionales, la situa...Starting at €8.20
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Grupo Banco Sabadell, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178MarketingEl caso describe los dilemas relacionados con la evolución de la identidad gráfica corporativa del Banco Sabadell, desde su fundación en 1881. Se describe el cambio de IGC del propio Banco Sabadell, hecho en 1991. Posteriormente, tras la adquisición del Banco Natwest en España, altos directivos del Banco Sabadell deben decidir el nuevo nombre del banco Natwest, así como su nueva identidad gráfica, de entre las propuestas presentadas por dos prest...Starting at €8.20
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Fashion Garb Company: Confidential Information for the Chief Strategy Officer
Soto Cantero, Ismael; Mehta, Kandarp; Barrachina, Alberto; Stein, GuidoCase NEG-22-EFashion Garb Company is a case study, divided into two parts, that focuses on the conflict between the Fashion Garb company's Digital Department and Department of Strategy in adapting the company's strategy design to a new digital perspective. The case study can be understood as a study of inter-departmental conflict negotiation within a company. Faced with the transformation of the market, which had begun to cater to more digitally-adept consume...Starting at €8.20
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Banco Sabadell Group, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178-EMarketingThe case reviews the development of Banco Sabadell's corporate visual identity from the time it was founded in 1881 to 1996, including the new corporate identity implemented in 1991. In 1996, Banco Sabadell management must decide on a new name and visual identity for the newly acquired Banco NatWest España. Proposals are submitted by two renowned graphic designers.Starting at €8.20
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La identidad visual corporativa
Del Hoyo, Jesús; Hartmann, Vivian; Renart, Lluís G.Technical Note MN-342MarketingPrólogo; 1) Introducción; 2) ¿Por qué tener y gestionar una Identidad Visual Corporativa (IVC). Posibles detonantes de un cambio de IVC. 3) Definición del Proyecto Empresarial; 4) Definición del Proyecto Gráfico/Visual: proceso, elementos y resultados; 5) Evaluación del Proyecto; 6) Implantación y Gestión del Proyecto; Conclusiones, Bibliografía y direcciones de interés en el mundo del diseño.Starting at €8.20
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ROADLAW Case (B): Manuel Binio, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-19-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €5.74
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ROADLAW Case (A): Santiago Jover, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-18-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €8.20
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Fashion Garb Company: Confidential Information for the Director of Operations
Soto Cantero, Ismael; Mehta, Kandarp; Barrachina, Alberto; Stein, GuidoCase NEG-23-EFashion Garb Company is a case study, divided into two parts, that focuses on the conflict between the Fashion Garb company's Digital Department and Department of Strategy in adapting the company's strategy design to a new digital perspective. The case study can be understood as a study of inter-departmental conflict negotiation within a company. Faced with the transformation of the market, which had begun to cater to more digitally-adept consume...Starting at €8.20
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Fashion Garb Company: Confidential Information for the Digital Director
Soto Cantero, Ismael; Mehta, Kandarp; Barrachina, Alberto; Stein, GuidoCase NEG-21-EFashion Garb Company is a case study, divided into two parts, that focuses on the conflict between the Fashion Garb company's Digital Department and Department of Strategy in adapting the company's strategy design to a new digital perspective. The case study can be understood as a study of inter-departmental conflict negotiation within a company. Faced with the transformation of the market, which had begun to cater to more digitally-adept consume...Starting at €8.20