IESE (España)
-
Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCase SM-1611-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Starting at €8.20
-
Superdry: un japonés de Cheltenham - Nota del instructor
Ferraro, Fabrizio; Domínguez de la Maza, ManuelTeaching Note SMT-118StrategyEl caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.Starting at €0.00
-
Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
-
Ciudades inteligentes, progreso sostenible
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152StrategyRío de Janeiro tiene que garantizar la seguridad de seis millones de habitantes, mientras que ciudades como Barcelona luchan por consolidar su marca turística sin perder músculo empresarial. Las urbes se enfrentan a numerosos retos que condicionan su futuro, como la masificación, la movilidad o la contaminación. Se necesitan modelos de desarrollo que los transformen en oportunidades. Los autores proponen una metodología de planificación estratég...Starting at €8.20
-
Smart Cities, Sustainable Progress
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152-EStrategyWith urbanization on the rise globally, failure to adapt to the new urban reality could be disastrous for cities facing unprecedented demographic, economic, social and environmental challenges. Development models are needed to transform such challenges into opportunities. The authors outline the strategic planning methodologies needed to create smart cities sustainable, innovative, connected and socially cohesive places that enhance the quality...Starting at €8.20
-
Superdry: A Japanese Brand From Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCase SM-1653-EStrategyThe case focuses on the clothing firm Superdry in 2016 as it faces various growth opportunities and needs to decide which one to follow. The firm, founded in the United Kingdom in 2003, had experienced a decade of fast growth, through its own stores and franchises. The case provides an opportunity to discuss growth challenges in the clothing sector.Starting at €8.20
-
Vueling: The New Generation Airline (B)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1562-EEntrepreneurship, Innovation and Change, StrategyVueling (B) case follows Vueling from its IPO (December 2006) until 2009 and the challenges it faced in reaching financial viability because of the strong competition of incumbents Iberia, Spanair and Clickair, and low cost giants Ryanair and Easyjet. The option of a merger with Clickair is discussed.Starting at €5.74
-
Superdry: un japonés de Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCase SM-1653StrategyEl caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.Starting at €8.20
-
¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
-
Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20