IESE (España)
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Chick-fil-A: Sandwiches and cultural wars (B)
de la Cierva, Yago; Notario, EduardoCase DPO-736-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €5.74
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Chick-fil-A: Sandwiches and cultural wars (A)
de la Cierva, Yago; Notario, EduardoCase DPO-735-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €8.20
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Chick-fil-A: Bocadillos y guerras culturales (B)
de la Cierva, Yago; Notario, EduardoCase DPO-736Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyChick-fil-A, la cadena de comida rápida de Estados Unidos, fue objeto de varios boicots promovidos por organizaciones defensoras de los derechos de los grupos LGTBI+ tras las declaraciones públicas del CEO en relación con sus creencias religiosas y debido al apoyo económico de la compañía a organizaciones contrarias al reconocimiento jurídico del matrimonio entre personas del mismo sexo. Los años siguientes, la compañía siguió creciendo y, al mis...Starting at €5.74
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCase SM-1649-PPInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Chick-fil-A: Bocadillos y guerras culturales (A)
de la Cierva, Yago; Notario, EduardoCase DPO-735Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyChick-fil-A, la cadena de comida rápida de Estados Unidos, fue objeto de varios boicots promovidos por organizaciones defensoras de los derechos de los grupos LGTBI+ tras las declaraciones públicas del CEO en relación con sus creencias religiosas y debido al apoyo económico de la compañía a organizaciones contrarias al reconocimiento jurídico del matrimonio entre personas del mismo sexo. Los años siguientes, la compañía siguió creciendo y, al mis...Starting at €8.20