IESE (España)
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The Dream Team (B): Second term as a milestone
Pathak, Richa; Ribera, AlbertoCase DPO-235-ELeadership and People ManagementThis is part B of a case that narrates the story of two teams within the MBA class. The incidents described in this part occur in the second term of the MBA. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €5.74
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New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284-EMarketingNew developments in marketing research now provide the techniques required to accurately and precisely measure consumer preferences and the trade-offs consumers make between various product attributes, and beyond that to simulate managerially meaningful outcomes such as gains/losses in market share, sales volume, and gross profit. These new developments in marketing research represent a sort of second generation methodologies and refinements of t...Starting at €8.20
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The Dream Team (C): The final straw
Pathak, Richa; Ribera, AlbertoCase DPO-236-ELeadership and People ManagementThis is part C of a case that narrates the story of two teams within the MBA class. The incident described in this part occurs in the third term of the MBA and marks a turning point in the team dynamics. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €5.74
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The Dream Team: A Recurring Story
Pathak, Richa; Ribera, AlbertoCase DPO-233-ELeadership and People ManagementThis case narrates the story of two teams within the MBA class. These two teams faced some stressful situations and the members approached them in different ways. The case is intended for a discussion on how the members could have better approached these situations, such as by focusing on the development of cooperative habits and interpersonal and team-building skills.Starting at €8.20
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Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284MarketingCon la evolución de la investigación de marketing se dispone actualmente de técnicas que permiten evaluar con exactitud las preferencias de los consumidores y sus compensaciones entre los distintos atributos de los productos. Dichas técnicas permiten asimismo simular resultados significativos, desde el punto de vista de la gestión, tales como el aumento y disminución de la cuota de mercado, del volumen de ventas y de los beneficios brutos. Esta e...Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888MarketingAnfi del Mar, S.A. está a punto de lanzar su centro de multipropiedad de cinco estrellas en Gran Canaria, una de las islas del archipiélago canario, que se venderá a los turistas alemanes, británicos y españoles. También quieren ampliar la acción de marketing a los países escandinavos. En julio de 1992, cuando se escribe el caso, el equipo de dirección de Anfi del Mar, S.A. ha terminado los planes para el marketing y venta del centro. Se han term...Starting at €8.20
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The Dream Team (A): Evaluating Expectations
Pathak, Richa; Ribera, AlbertoCase DPO-234-ELeadership and People ManagementThis is part A of a case that narrates the story of two teams within the MBA class. The incidents described in this part occur in the first term of the MBA. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888-EMarketingAnfi del Mar, S.A. is about to launch their five-star timeshare resort in Gran Canaria, one of the Canary Islands, to be marketed and sold to German, British and Spanish tourists. There is also an interest to expand the marketing effort to include the Scandinavian countries. On July of 1992, the time of writing of the case, the management team of Anfi del Mar, S.A. has finalised the plans for marketing and selling the resort. The land excavations...Starting at €8.20