IESE (España)
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Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165Innovation and Change, Service and Operations ManagementAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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Unions and the Automotive Cluster in Catalonia
Blázquez, María Luisa; Ballarín Fredes, Eduardo; Subirà, AntoniCase DG-1465-EStrategyThis case presents the situation of the automotive cluster in Catalonia in 2003, and analyzes the role played by each of the cluster's agents, paying special attention to the unions. It describes how the unions evolved from a historical position of confrontation to much higher levels of cooperation. The case also analyzes the functioning of the automotive industry, the evolution of its competitive bases and the challenges posed for the Catalonia...Starting at €8.20
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The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1593-EInnovation and Change, StrategyThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Starting at €8.20
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Struggling with Competition in the Catalan Leather Industry (B)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1594-EInnovation and Change, StrategyFrom 2005 on, tanners from Igualada made a successful move from the traditional production of shoe soles to a new market of high-quality leather products sold to clients on the luxury market. However, the number of Chinese tanners had been growing at an increased rate during the previous years, and the Catalan companies knew that their shift to high-quality products would not provide long-term protection against their Chinese rivals.Starting at €5.74
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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-PPInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20