IESE (España)
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Oakberry: The Gracia Store Decision
Soler, Edi; Eduardo Bork AlvoCase ASN-90-EDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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Peepoople Kibera: Providing Sanitation Through Social Business
Obst, Nicole; Moreno, Victoria; Rosenberg, MikeCase SM-1606-EEntrepreneurship, MarketingIn Nairobi's Kibera slum, a small Swedish company with a social mission and a business mindset is attempting nothing less than solving one of the biggest problems worldwide: insufficient sanitation. Their proposal is simple yet genius, and possibly too radical in terms of classic NGO thinking: a self-sanitizing and biodegradable personal toilet. The solution includes its own sales and waste-collection systems, providing slum dwellers with much-ne...Starting at €8.20
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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCase ASN-90-PBDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20