IESE (España)
-
The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
-
Químicas Nulan, S.A. (A)
Andreu i Civit, RafaelCase TM-122Information TechnologiesStarting at €8.20