IESE (España)
-
Boeing 737 MAX: ¿La seguridad, lo primero
de la Cierva, Yago; Villegas, CarolinaCase DPO-739Knowledge and Communication, Leadership and People Management, StrategyEn marzo del 2019, el segundo accidente mortal de un Boeing 737 MAX, el modelo renovado actualizado del avión más vendido de la historia de la aviación, desencadenó una crisis corporativa sin precedentes en el gigante norteamericano de la aeronáutica. El caso revisa la respuesta de Boeing y las reacciones de los distintos stakeholders (víctimas, clientes, empleados, reguladores y, medios de comunicación), desde el momento del accidente hasta que,...Starting at €8.20
-
The Boeing 737 MAX: People Before Profits
de la Cierva, Yago; Villegas, CarolinaCase DPO-739-EKnowledge and Communication, Leadership and People Management, StrategyIn March 2019, the second fatal crash of a Boeing 737 MAX, the renewed model of the best-selling aircraft in history, triggered an unprecedented corporate crisis for the American aeronautics giant. The case reviews Boeing's response and the reactions of various stakeholders (victims, customers, employees, regulators, the media), from the time of the accident until the company's decision to withdraw the model in November 2020.Starting at €8.20
-
Savannah Discovery Kenya: Doing Well to Do Good
Anvari, Nava Emilia; Cobián, Diego; Liechtenstein, HeinrichCase E-240-EEntrepreneurshipSavannah Discovery Kenya (SDK) is an ecotourism company that operates four camps in two of Kenya's wildlife conservancies. Their model is based on delivering top-notch safari experiences while leaving a positive footprint in the places where they operate. Through their long-term partnership with the Maasai people, Savannah Discovery seeks to bring together community empowerment and nature conservation. At the base of SDK's concept lies the fundam...Starting at €8.20
-
Savannah Discovery Kenya - Teaching Note: Doing Well to Do Good
Anvari, Nava Emilia; Cobián, Diego; Liechtenstein, HeinrichTeaching Note ET-60-EEntrepreneurshipSavannah Discovery Kenya (SDK) is an ecotourism company that operates four camps in two of Kenya's wildlife conservancies. Their model is based on delivering top-notch safari experiences while leaving a positive footprint in the places where they operate. Through their long-term partnership with the Maasai people, Savannah Discovery seeks to bring together community empowerment and nature conservation. At the base of SDK's concept lies the funda...Starting at €0.00