IESE (España)
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Suppliers Selection at Pepsico Europe (Portuguese Version, Brazil)
Serrano, Alejandro; Nadjia Gassner; Humberto Pardi; Girbal Puig, AlbertCase P-1190-PBService and Operations ManagementIn 2018, Pepsico is considering adding a new supplier of CO2 to its manufacturing process in Eastern European plants. The new supplier offers a very competitive price, but other key aspects, such as reliability, service level, etc. should be carefully pondered before making a decision. Also, adding a new supplier implies removing one of the extant ones. Which one should be removed? The proposal made by Migdalski, head of purchasing in Eastern Eur...Starting at €8.20
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La dirección por misiones en SONY España: La historia de un cambio cultural
Cardona Soriano, Pablo; Rey, CarlosCase DPO-111Leadership and People ManagementEl caso describe el proceso de implantación de un sistema de Dirección por Misiones como herramienta de cambio cultural y su impacto en el liderazgo de la empresa. Para dar sentido de misión a los objetivos y a la gestión diaria, muchas empresas han realizado ejercicios de definición y comunicación de la misión y los valores de la empresa. Sin embargo, a pesar del esfuerzo directivo y los recursos empleados, son muy pocas las empresas que han sab...Starting at €8.20
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Mercadona and the Challenge of 2020 (Portuguese Version, Brazil)
Serrano, Alejandro; Girbal Puig, AlbertCase P-1176-PBService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €8.20
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La dirección por misiones en Jiménez Maña
Cardona Soriano, Pablo; Rey, CarlosCase DPO-221Leadership and People ManagementDos años después del inicio de la implementación de la dirección por misiones, la empresa Jiménez Maña, dedicada a la distribución de recambios para el automóvil, detectó desajustes importantes en el proceso de cambio al nuevo sistema de trabajo. La mayoría de las áreas habían incorporado la dirección por misiones sin muchos problemas y los resultados eran visibles: mejora del nivel de servicio, incremento de la productividad, mejor ambiente de t...Starting at €8.20
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Management by Missions at SONY España: History of a Cultural Change
Cardona Soriano, Pablo; Rey, CarlosCase DPO-111-ELeadership and People ManagementThis case study describes the process of implementing a mission-based management (MBM) system as a tool for cultural change and its impact on leadership in the company. In order to charge objectives and daily management with the corporate mission, many companies have done exercises to define and communicate their mission and values. However, despite the effort by management and the resources used, very few companies have been able to create and...Starting at €8.20