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Nuevas lentes para ver los mercados emergentes
Khanna, Tarun; Palepu, KrishnaArticle ART-2385StrategyCuando se habla de mercados emergentes, pensamos inmediatamente en los BRIC. Esta simplificación ha llevado a ver estas economías como un conjunto homogéneo, cuando la realidad es justamente la contraria. En lugar de apresurarse a elaborar una estrategia para Brasil, Rusia, India o China, a las empresas les convendría estudiar en qué aspectos es emergente cada país en concreto. Puede que se lleven una sorpresa. En este artículo, los autores resum...Starting at €8.20
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Where does the Balance Lie (C): New Insight
Alumno; Ribera, AlbertoCase DPO-180-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case illustrates the internal process of self-discovery that led to solving the dilemma described in parts (A) and (B). A manager who works for a family business in London and lives in Paris receives a job offer to go back to the company he used to work for in Paris. Accepting this offer would mean being closer to his wife and children. On the other hand it would imply a lower salary, less responsibility and status and less visibility.Starting at €5.74
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Where does the Balance Lie (B)
Alumno; Ribera, AlbertoCase DPO-179-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case illustrates the decision taken in the face of the dilemma described in part (A). A manager who works for a family business in London and lives in Paris receives a job offer to go back to the company he used to work for in Paris. Accepting this offer would mean being closer to his wife and children. On the other hand it would imply a lower salary, less responsibility and status and less visibility.Starting at €5.74
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Emerging Markets: Look Before You Leap
Khanna, Tarun; Palepu, KrishnaArticle ART-2385-EStrategyThink "emerging markets," and most people think BRICs. The problem with this approach is that it is too simplistic and tends to treat emerging markets as one homogeneous whole, when the exact opposite is true. Instead of asking, "What's my emerging market strategy for Brazil, Russia, India or China?" companies should ask themselves, "In which ways is this particular market emerging?" Viewed this way, the answer may surprise them. The authors synt...Starting at €8.20
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Where does the Balance Lie (A)
Alumno; Ribera, AlbertoCase DPO-178-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementA manager who works for a family business in London and lives in Paris receives a job offer to go back to the company he used to work for in Paris. Accepting this offer would mean being closer to his wife and children. On the other hand it would imply a lower salary, less responsibility and status and less visibility.Starting at €8.20