IESE (España)
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CEPSA-ENPETROL-ERT: Motor Lubricants (B)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-784-EMarketingStarting at €5.74
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CEPSA-ENPETROL-ERT: Motor Lubricants (A)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-783-EMarketingStarting at €8.20
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Henkel Ibérica: The Relaunching of Conejo Vajillas
Carrasco, M.; Farrero, E.; Nueno, José LuisCase M-908-EMarketingIn October 1985, S.A. Casamitjana Mensa (leader on the Spanish bleach market) was acquired by the Henkel Ibérica, S.A. Group (one of the biggest manufacturers of chemical products, adhesives, hygiene products, cosmetics, etc.). The takeover caused the new company problems managing marketing and sales. The problem was integrating Casamitjana's brands, sales force, distribution management and manufacturing operations into Henkel's company structure...Starting at €8.20
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Where does the Balance Lie (C): New Insight
Alumno; Ribera, AlbertoCase DPO-180-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case illustrates the internal process of self-discovery that led to solving the dilemma described in parts (A) and (B). A manager who works for a family business in London and lives in Paris receives a job offer to go back to the company he used to work for in Paris. Accepting this offer would mean being closer to his wife and children. On the other hand it would imply a lower salary, less responsibility and status and less visibility.Starting at €5.74
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Where does the Balance Lie (B)
Alumno; Ribera, AlbertoCase DPO-179-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case illustrates the decision taken in the face of the dilemma described in part (A). A manager who works for a family business in London and lives in Paris receives a job offer to go back to the company he used to work for in Paris. Accepting this offer would mean being closer to his wife and children. On the other hand it would imply a lower salary, less responsibility and status and less visibility.Starting at €5.74
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Henkel Ibérica: El relanzamiento de Conejo Vajillas
Carrasco, M.; Farrero, E.; Nueno, José LuisCase M-908MarketingEn octubre de 1985, la adquisición de S.A. Casamitjana Mensa (líder en el mercado español de lejías), por parte del grupo Henkel Ibérica, S.A. (uno de los principales fabricantes de productos químicos, adhesivos, higiene, cosmética, etc.), plantea la problemática de la gestión de las actividades de marketing y ventas de la empresa resultante de esta absorción. En concreto, la integración de las marcas de Casamitjana, la fuerza de ventas, la gesti...Starting at €8.20
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CEPSA-ENPETROL-ERT: Lubricantes de Automoción (B)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-784MarketingSe plantea la situación en que, ante la desaparición de la información aportada por CAMPSA, las tres compañías competidoras en el mercado de lubricantes de automoción, decidieron hacer un esfuerzo conjunto para diseñar un nuevo sistema de información comercial para los productos de automoción.Starting at €5.74
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CEPSA-ENPETROL-ERT: Lubricantes de Automoción (A)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-783MarketingSe plantea la problemática de la situación que vivieron en 1986 las tres refinerías: Cepsa, Empetrol y Explosivos Río Tinto, principales protagonistas del mercado de lubricantes de automoción en España, ante la incorporación a la CEE y la eliminación del monopolio de distribución, que traería como consecuencia la desaparición de la información comercial que hasta entonces les aportaba CAMPSA.Starting at €8.20
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Where does the Balance Lie (A)
Alumno; Ribera, AlbertoCase DPO-178-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementA manager who works for a family business in London and lives in Paris receives a job offer to go back to the company he used to work for in Paris. Accepting this offer would mean being closer to his wife and children. On the other hand it would imply a lower salary, less responsibility and status and less visibility.Starting at €8.20